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… so the “heart” approach is a way of sidestepping the psychological immune system that normally operates to conserve our current view point, our current stored wisdom.

I’m deriving this view point primarily from:

http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/0688128165

and

http://www.amazon.com/Wisdom-Paradox-Stronger-Brain-Grows/dp/1592401104